BRAND MANAGEMENT in Ukraine, Belarus, Georgia, Russia

• markets' trends analysis, monitoring of competitors activities , looking for growth opportunities
• development of brand strategy , implementation of brand plans
• P&L reports for brands\category, tracking and achieving of KPIs
• marketing mix management (price, promo, placement, product)
• development of media plan, setting and tracking KPIs with agency
• marketing budget planning & leading
• agency relationships management -PR, media, creative, design

• focus groups and digital researches => product redesign development
• 'high plan' and summer programs development & implementation with trade marketing, sales, etc

NEW PRODUCT LAUNCH in Ukraine, Georgia, Moldova

• development & implementation of launch plan
• NPD, seasonal SKUs projects leading, stakeholder management
• creation of new flavors with R&D and Flavor Houses
• plant trials leading
• development of communication platform ( TV ad, digital)
• creative lead of TV advertisement production with creative agency
• Pack design development with creative agency - Entering new markets: Ukraine for Estrella, Azerbaijan for Lyuks

Leading promo processes in Ukraine, Belarus, Moldova:

• collaboration with local trade-marketing teams
• set-up cluster processes & KPIs unification
• consolidation of cluster KPI reporting

Whole cycle execution/leading of promo activities within national and regional clients:

• planning (National Promo Plan, Individual promo plan for Top 2 clients )
• national promo rules development in Modern Trade Channel
• execution control/conducting ( promo coverage, promo volumes, timings)
• effectiveness evaluation ( growth, ROI, profit)
• tracking of promo KPIs

Ownership of promo budget:

• planning. National plan executed by Planning Budget Tool. Development of forecasts models build on market dymanics, volume trends)
• collaboration with sales, marketing departments in agreement process
• flexible management due to changing promo environment
• controlling spending monthly, quarterly.

Implementation of promo experiments:

• design and preliminary analysis of experiment - briefing of proposal
• collaboration with sales team, marketing, etc for further development and approval and execution of experiment
• tracking, analysis and presentation of results
• controlling spending monthly, quarterly.

• - Planning and conducting of promotional activities in the regional client (group CA) and traditional trade channel
• - National image promotional activities development and implementation
• - POSM and trade equipment management: evaluation of effectiveness, planning, development, production and control of deployment
• - Managing of vendors regarding design, production and delivery of promo-souvenirs
• - Budget scheduling and controlling of budget spending
• - Sales-Marketing meetings leading on the results of working out national priorities
• - Development and implementation of a tool "promotional calculator." Automatic P&L form (growth, ROI, profit calculations)
• - Listing procedures improvement. Scheduling and reporting for "quick listing"
  

• -Creation and running of "Effectiveness of promotional activities" tool. Calculation of efficiency promotional activities (sales growth, ROI)
• - Running of "Implementation Initiatives" file. Accounting and control of the implementation of national "Priorities"
• - Work with databases Nielsen, RTRI, Sales Works and promo reports Pra Total. A monthly analysis of the impact of promotional activities on the market share in modern trade
• - Development of the calculating methodology of promo share, promo coverage indicators
• - Competitor activities analysis
• - Planning and implementation of promotional activities in the exclusive regional clients.