Працював в 7 компаніях 13 років 1 місяць
Реклама та PR-послуги, Промисловість та Виробництво, Фінансові послуги, Послуги для бізнесу - інше, Інтернет
SEO specialist
Freelance
Реклама та PR-послуги
10 років
03.2015 - до теперішнього часу
SEO promotion for websites in various niches: e-commerce, logistics, technology, and media. Performed both full-cycle SEO and one-time tasks (audits, content optimization, strategic planning)
Key Cases:
M3Cargo (April 2022 – January 2024, Logistics)
• Conducted an in-depth SEO audit, identifying and resolving key technical issues that hindered search visibility
• Developed and executed a multilingual SEO strategy, optimizing Polish and Romanian versions of the website
• Increased the number of keywords ranking in the TOP-10 from 166 to 330, improving organic traffic by +80%
• Optimized on-page content and structured data, resulting in a 25% increase in conversion rates
SmartInk (September 2019 – March 2021, E-commerce)
• Implemented a data-driven SEO strategy, optimizing technical performance, content, and link-building efforts
• Increased organic traffic from 312 to 7,400 visitors per month (+2272%)
• Improved search rankings for high-competition keywords:
• Replacement ink cartridges: Ranked 23 > 10
• Canon printer ink cartridges: Ranked 100+ > 36
• Enhanced UX and internal linking, reducing bounce rate by 17% and increasing average session duration
One-time Projects:
• SEO audits (technical analysis, content strategy, error corrections)
• Keyword research and clustering
• Link building (outreach, guest posting, partnership programs)
• Schema Markup implementation for improved indexing
• Analytics setup (Google Analytics, Search Console)
SEO Manager
Progressive Automations Inc.
Промисловість та Виробництво
1 рік 11 місяців
04.2020 - 03.2022
- Led SEO growth for multiple company websites, implementing a technical SEO strategy that boosted site health scores
- Directed link-building initiatives, including outreach campaigns and partnerships, securing high-authority backlinks
- Spearheaded SEO migration for website redesign, ensuring a smooth transition with 0% traffic loss
- Results:
- Increased TOP-10 keywords from 9 to 190, driving a +200% increase in organic sessions
SEO manager
Forex robot
Фінансові послуги
8 місяців
12.2017 - 08.2018
New online Forex robot promotion using white hat SEO methods
- Conducted competitor research and developed a comprehensive SEO strategy for a newly launched Forex trading robot
- Performed full website audit and on-site SEO optimization to improve rankings in Google (USA/UK markets)
- Implemented link-building strategies (forums, UGC websites, guest posts, and article publications on related websites)
- Developed and managed the blog, optimizing content for SEO, with multiple articles reaching TOP-3 positions in Google
- Increased search engine traffic from nearly 0 to 1,500 monthly visits within 9 months
- Achieved TOP-10 rankings for key Forex-related keywords, enhancing visibility and conversion rates
- Assisted with departmental administrative tasks, ensuring smooth workflow in SEO-related processes
SEO-manager
Digital Future
Послуги для бізнесу - інше
7 місяців
01.2017 - 08.2017
- Led White Hat SEO efforts for the company, developing tailored strategies for different business needs.Increased organic traffic 4x for a remote support service website by optimizing site structure and content
- Achieved +25% organic traffic growth for a mobile application development website.
- Developed, structured and launched a resume-writing service website, which maintained consistent growth
- Conducted comprehensive SEO audits, including semantic core collection and metadata optimization
- Hired, trained, and managed 2 link builders, coordinating their work for outreach campaigns
- Authored SEO guidelines for new sites, ensuring seamless implementation by developers
- Established a system for continuous blog content SEO optimization, where most articles ranked in search results within a month
- Spearheaded strategic outreach campaigns, acquiring high-quality backlinks on authoritative platforms
- Oversaw site performance improvements, ensuring consistent technical optimization
SEO-specialist
Noosphere Ventures
Інтернет
1 рік 2 місяці
01.2014 - 03.2015
- Managed an online classified ads marketplace, driving substantial SEO improvements and optimizing search visibility
- Developed SEO technical guidelines, covering internal linking strategies, metadata optimization and administrative SEO tools
- Conducted comprehensive keyword research and clustering, structuring the site's content strategy for maximum visibility
- Created detailed SEO content briefs, leading to well-optimized copy for landing pages and blog posts
- Forecasted budget and traffic trends for a 3-year period, with projections proving highly accurate
- Built and executed link-building campaigns, acquiring backlinks through direct negotiations, outreach and paid placements
- Established a forum engagement strategy, increasing referral traffic and brand awareness
- Designed custom landing pages for low-competition keywords, capturing additional search traffic and conversions
- Led continuous website refinements, addressing technical issues and platform constraints to enhance performance
SEO-specialist
Трионика, ООО
Реклама та PR-послуги
5 місяців
07.2013 - 12.2013
- Conducted SEO audits and created technical specifications for site improvements
- Supervised the creation of new websites, including:
- Domain name selection
- Keyword research and site structure planning
- Content ordering and publishing
- Pre-launch website quality assurance and SEO checks
- Managed guest posting strategies, including:
- Identifying and negotiating placements on high-authority sites
- Ordering and optimizing content for backlinks
- Publishing and monitoring post-performance
- Researched and implemented alternative link-building sources, including social profiles and partnerships
Senior SEO-specialist
UaMaster
Реклама та PR-послуги
1 рік 3 місяці
04.2012 - 07.2013
- Conducted SEO audits and developed technical documentation for website improvements
- Led on-page SEO optimization, including internal linking strategies, meta tag improvements and schema markup implementation
- Executed full-cycle SEO strategies for 20+ business websites, enhancing their search engine performance
- Managed website promotion across Google, including English-speaking markets
- Provided training and oversight for junior SEO specialists, ensuring adherence to best SEO practices
- Engaged in client meetings, both for service sales and performance updates, improving collaboration and project outcomes
- Assisted with basic code optimizations, including integrating tracking scripts (_trackEvent, _trackPageView) for enhanced analytics
- Oversaw content planning, setting SEO guidelines for copywriters to improve organic visibility
Ключова інформація
Google Search Console, Screaming Frog, Serpstat
Ahrefs, SEMrush, Netpeak Checker
Google Analytics
Keyword research, meta tags, Schema Markup
WordPress, Shopify
HTML, CSS
Навчався в 1 закладі
Національний авіаційний університет
Management of organizations
Ukraine, Kyiv, 2010
Володіє мовами
Англійська
вище середнього
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Російська
рідна
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Українська
рідна
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Додаткова інформація
Водійське посвідчення
B category
Захоплення та інтереси
Latin dance, gym
Особисті якості
Politeness, responsibility
Oleksandr
Oleksandr
Senior SEO Specialist

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