• fully updated the sales team, sales processes, client support and motivation system;
• developed and executed sales strategies, setting and achieving KPIs;
• engaged with top-tier clients, representing the company at conferences and other sales-promotion events;
• took responsibility for budgeting and controlling the company's revenue performance, ensuring optimal financial results;
• initiated the introduction and successful market launch of new products;
• took part in the implementation of a new tariff model, transitioning customers with lower spending to a self-service approach;
• sales control tools introduction (dashboards, CRM, scripts, telephony system, roadmaps of TOP clients);
• introduced advanced sales monitoring tools such as dashboards, CRM, scripts, telephony systems, and tailored roadmaps for top clients.

KEY ACHIEVEMENTS: achieved a year-on-year increase in sales volume (UAH) by 38.8%, attributed to the introduction of a new tariff model, restructuring of the sales department, motivational adjustments, and the implementation of advanced sales control tools.

• managed website operations and oversaw online promotional activities including SEO optimization, email/direct marketing, and SMM;
• orchestrated the complete sales process, personally engaging with top-tier clients;
• developed partnerships and relationships with partners and contractors.

KEY ACHIEVEMENTS: successfully launched the company from scratch, achieving self-sufficiency within 8 months. Demonstrated an impressive 82% customer retention rate among new clients, while also assembling a dedicated team and establishing core marketing, sales, and service processes.

• contributed to the expansion of indirect sales through promotions and activities with over 40 partners, including notable brands like Sushiya, WOG, KLO, Watsons, Eva, Tarantino, Uklon, Auchan, Zakaz.ua, LeBoutique, Multiplex, Planeta Kino, and more;
• achieved sales growth through strategic integration with prominent telecom providers (Volia, Kyivstar, Intertelecom, Fregat, Trinity, and others);
• played an important role in developing loyalty programs, goal definition, business requirement setting, content creation, and analytics;
• orchestrated the operation of the contact center (sales, customer support, and refunds);
• executed special projects, including the innovative Cashback 100%, Smart TV Sales funnel, payment processing optimization, and expansion into CIS regions.

KEY ACHIEVEMENTS: elevated contact center standards through improved hygiene indicators, streamlined processes, and enhanced quality control, resulting in a 32% reduction in repeated requests. Introduced new service channels such as Viber, Telegram, and FB Messenger. Successfully launched and upgraded programs including "Cashback" and the Loyalty program.

• managed sales channels, including web sales, incoming calls, in-store visits (physical stores), and indirect sales through D2D partners, retailers, and price aggregators;
• led trade marketing initiatives (including pricing development and strategic planning);
• effectively managed customer relationships and connections.

KEY ACHIEVEMENTS & TRANSFORMATIONS:

• developed the Trade-Marketing function within the Sales Department
• executed trade marketing strategies capitalizing on the market potential of various cities;
• improved sales structure, resulting in a 12% increase in the bundle factor and a 4 times growth in high ARPU package sales within 6 months
• increased the quality of sales, demonstrated by a 20% reduction in the churn rate of new sales;
• strengthened the performance of operational sales channels by enhancing leads-to-sales conversion rates: Incoming Calls by 12%, Incoming Visits by 50%, and Web Sales by 30%;
• enhanced installation control, leading to an 11% increase in connection conversion rates;
• introduced unique reports and dashboards, ensuring monitoring of key sales and connections KPIs.

• initiated WEB-Sales - up to 15% of total sales;
• cooperated with prominent vendors (Samsung, LG, ASUS, GSM operator Life, leading retailers such as Eldorado, Foxtrot, MOYO, Comfy, and internet shops like Mobilluck, Sokol, Fotos, and more);
• played a key role in the successful launch and sales of OTT.

• сommenced sales through D2D Partners, contribution - up to 10% of the total sales;
• implemented a comprehensive Partners policy;
• facilitated the transition of client payment methods from analog to digital payment channels.

Managed a network of 24 points of presence and 30+ dealers.

Dealers network management