As an Outreach Specialist, my responsibilities extended beyond the typical tasks of an outreach specialist and link builder. I also served as a team lead for link builders, training them from scratch and overseeing their work to ensure quality and efficiency.
Additionally, I collaborated closely with the SEO team, contributing to various SEO-related tasks. My responsibilities included:
Creating technical specifications (TS) for outreach campaigns, press releases, and project pages (e.g., category and provider pages). Developing anchor plans and selecting platforms for crowd marketing and outreach placements. Monitoring the link profile to maintain quality and relevance.
Managing financial tickets, preparing reports, etc