• Developed and implemented TSS and go-to-market strategies in highly competitive markets.
• Oversaw the implementation of marketing strategies to ensure alignment with business objectives.
• Led the design department in creating digital brand avatars and maintaining brand consistency across all platforms.
• Built and managed a high performing sales team.Implemented effective marketing strategies including fully building, executing and monitoring campaigns across digital channels.
• Analyzing and segmenting the consumer base, creating customized sales strategies for each segment.
• Scaled the brand through targeted campaigns and strategic partnerships.
• Utilized data analytics tools to monitor campaign performance and make data-driven decisions.

• Analyzed competitors and incorporated advantageous features into our own development.
• Advised the application architecture and design departments.
• Tested MVP versions of the project by creating email campaigns, collecting analytics, reporting on campaigns, and summarizing recommended improvements.
• Developed a financial model for the service.

Created and managed a marketing solutions bureau for small and medium-sized businesses. The Bureau provided full-cycle marketing services.
Responsibilities
· Developed and successfully implemented a business model for the large construction niche.
· Hired and trained staff, organizing the lead generation and sales department, as well as the design and development department.
· Managed sales, conducted needs briefings, and handled all business negotiations.
· Designed unique digital performance solutions for clients' businesses (websites, social media, affiliate networks, chatbots) and led the design and development department in executing these solutions.
· Managed the marketing department, overseeing the setup and maintenance of advertising campaigns for the bureau's clients.
· Oversaw project management to ensure timely and high-quality project completion.
· Handled financial management, including budget control and financial planning.
· Provided consulting services to clients.

The client pool includes big industry players (Burisma, Orient-ltd, D-group), significant players in the IGaming industry, product start-ups, blockchain segment.

• Creating and implementing multi-channel strategies (both online and offline) to launch advertising campaigns.
• Campaign execution control: coordination of work with executors, development management at all stages, creation of landing pages for lead generation, launch of advertising campaigns in social networks and media banners, setting up end-to-end analytics, budget control.
• Develop television campaigns, including script writing, control of material shooting, post-production management and negotiations with TV channels; manage radio and city-format advertising.
• Develop and implement unique and creative strategies for new campaign products.
• Analyze and optimize marketing campaigns to improve effectiveness.
• Collaborating with opinion leaders to expand the reach and credibility of the campaign.
• Work to scale and expand the brand.

• Developed and executed sales strategies in competitive niches (CRM, BPM, ERP systems), capturing significant market share.
• Built and led a high-performing sales team, achieving organizational goals and driving revenue growth.
• Oversaw the design and development of internal processes, corporate websites, and diverse marketing materials (presentations, brochures).
• Collaborated with clients to gather requirements, conduct briefings, and develop product models that met market needs.
• Created and executed a brand positioning strategy, establishing a strong market presence and differentiating the brand.
• Implemented business models for product positioning and audience delivery, ensuring successful execution.
• Managed the marketing department, directing digital campaigns, and ensuring a steady flow of new leads.

• Assisting in the planning, execution, and tracking of marketing campaigns across Google Ads, Facebook Ads, Email campaign.
• Creating and curating content for social media, newsletters.
• Conducting market research to identify trends, competitive analysis, and customer insights to inform marketing strategies (SimiliarWeb, SEMrush, Mintel, GA).
• Assisting in the planning and execution of marketing events.Budget Tracking.
• Responding to customer inquiries and engaging with the audience on social media.

• Creating advertising texts
• Designing and developing marketing layouts for websites, including writing content to enhance user experience.
• Crafting slogans for various advertising campaigns to strengthen brand identity.
• Developing and scripting video advertisements for television and social media platforms.
• Managing and curating content for social media channels.
• Producing creative briefs for the design team and overseeing the execution of design projects.
• Collaborating with outdoor advertising agencies to plan, execute, and supervise brands advertising campaigns.