Full responsibility for preparing and executing country marketing strategy in short and long-term perspective

Organization of well-functioning marketing department in UA

Execution of marketing projects and allocation of marketing budget

Preparation and execution of brand/product strategy in short and long-term

Successful merge of two portfolios within FMC UA organization: FMC/Cheminova legacy and NAP legacy

Adaptation and adjustment of commercial terms

Negotiations with distributors (sales conditions, volumes, pricing)

Coordinate work of Marketing Communication and Insecticide Product Manager

Effectively cooperate with Country Manager, regional Marketing Manager and Portfolio Managers. Cooperate with R&D team with pre-launch/launch activities

Provide strong product content and approve marketing content prepared by marketing communication person

Deliver country marketing output on monthly basis

Active participation in country Crop Team groups

Set product positioning in joint portfolio, segmentation by crop.

Deliver each product value and value of crop protection technology crop-by-crop

Determine market demand and coordinate launches of new products accordingly

Monitor competitors' activities (customer and/or distribution programs, events, new products)

Help CM to create price strategy for respective portfolio following internal guidance and market understanding

Launch of new products and new formulations

Support of existing product portfolio

5-year planning (sales volumes and value)

RBT fungicide team - portfolio management

Demo trials planning

Product positioning

Demand creation

Marketing activities: catalogue, brochures, leaflets, articles in magazines, D-code requests, presentations preparation, product labels

Technical and business support of local team

Internal trainings

Distributor and agro holding trainings

Presentations at regional seminars

Leading field days

Six Sigma

Sales of agricultural machinery

Negotiations with customers and machinery producers

Launching of agricultural machinery

Promotion of Bourgault, Claas, Gregoire Besson, Berthoud

Technical support for customers

Planning and orders of stock inventory

Creation of contracts in CRM

Certification of agricultural machinery

Co-operation with leasing companies

Organization of exhibitions and machinery demonstrations

Participation in seminars and conferences

Commercial marketing of plant protection chemicals on sunflower and oilseed rape

Promotion of BASF herbicides and fungicides for sunflower and oilseed rape

Creation of plant protection portfolio (oilseed rape, sunflower)

Launch of new products

Marketing support of existing products

Internal trainings and presentations

Marketing materials: brochures, leaflets, articles