- Development of a content plan;

- Content marketing (text/visual);

- Lead generation activities (LinkedIn, Built In, Crunchbase, etc.);

- Email marketing strategy for talent market target audience;

- A/B tests and campaigns optimizations;- Build sequences of email campaigns;

- Build sequences of LinkedIn outreach messages;

- Working with Zoho CRM.

• Generate new leads using LinkedIn and other social sources (Angellist, Xing, Crunchbase)

• Validation of assembled bases (qualification on Pre sales)
• Research and qualify leads identifying decision makers, touch points, best ways to contact
• Manage initial contacts as well as a follow-up activity
• Communication and sales pitching, follow-up emails, etc
• Communicate with leads till the call
• Schedule meetings or introductory calls for sales managers
• Answer typical customer questions
• Search details about leads to confirm relevancy
• Maintain and manage Sales CRM (Hubspot)

Key responsibilities included:

• Generation leads through a variety of methods (manual, automate, scrape researching) using a wide pool of search tools (SalesNavigator, GetProspect, PhuntomBuster etc.)
• Make researches on diverse databases (LinkedIn, UpWork, Glassdoor, Amazon etc.)
• Identifying, researching and engaging ICP decision-makers within

target accounts;

• Development cover letters;
• Work on email content;
• Research prospects and clients for changes and schedule follow

up tasks for sales team;

• Validation of prospects and review leads for quality criteria;
• Creation of searching pipelines;
• Creation of calibration lists;
• Supervising new employees.

Achievements:

• Generated more than 300 leads per week;
• Effectively completed targets of research;
• Successfully applied a range of tools to increase the efficiency of matching ICP.

• Generate and format content such as text, photos, videos, etc;
• Analyze the market, audience, and competitors;
• Create and develop profiles/groups in social networks;
• Copywriting/rewriting;
• Communicate with subscribers