In my role as a Marketing Specialist at WebCap Digitals, I played a pivotal role in driving the success of innovative information products and enhancing the company's overall marketing strategies. My key contributions included:

1. Led the launch of innovative information products, including Findrive.io and VocaBot.io.
2. Successfully attracted over 100 new users for monthly subscriptions to the Findrive.io product.
3. Developed and executed advertising campaigns for both individual products and the parent company, WebCap Digitals.
4. Actively engaged in identifying and acquiring new clients through the creation and promotion of information products.
5. Developed and implemented lead generation and qualification processes that improved lead conversion rate by 32%.
6. Established a marketing department, streamlined all processes, and implemented automation for improved efficiency.
7. Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance.

1. Application launch on the market (ReactFlow [6k+ users] Selectors [3.5k+ users] ReCharge) attracting partners for partner integrations. Of these, 7 are enterprise partners and the Australian office of META
2. Participation in the creation of new products. Carrying out marketing research. All applications were at the TOP-1 in their category in the Shopify Application Platform.
3. Development of design and production of promotional materials dedicated to the launch and development of the company's applications. As a result, in the first month of the release of the application, on average, 1.5K users received
4. Created and implemented individual advertising campaigns for six own information products, from 0 users to 6,000+ users. Total monthly revenue was over $12,500
5. Collaborate with partners to seamlessly integrate and improve user experience, compatibility, and functionality across platforms and devices.
6. Designed and produced promotional materials for the company's applications, such as flyers, banners, posters and videos, using various design tools and software.
7. Created original digital content for various social media platforms and tasks such as blog posts, tweets, stories and newsletters using engaging and creative language.
8. Developed, created and promoted 5 applications on the Shopify platform (from 0 to 500+ paid users), covering different niches and solving pain points of online sellers.
9. Achieved a conversion rate of 52% from free to paid users by implementing effective marketing strategies such as email campaigns, discounts and referrals.
10. Individual advertising and communication strategies have been developed for each application, taking into account its functionality, target audience and value proposition.
11. Connect with B2B partners and the Shopify partner community, build strong relationships, and grow your network of leads and employees.

1. Developed innovative advertising strategies to increase customer engagement and loyalty in the fashion industry. Increased the number of registrations by 13%. Increased purchases by 41%. Reduced the number of abandoned carts by 36%
2. Led advertising campaigns to establish business partnerships with knitwear factories and cotton farms across various regions
3. Implemented integrations for various sectors, including banking, e-commerce, fashion, government and HoReCa
4. Produced reports on the production and market trends of silk, satin and cotton in Southern and South-Eastern Europe
5. Added marketing metrics to measure the effectiveness and impact of each strategy

1. Worked with the Russian-speaking business community in London, providing them with customized and innovative marketing solutions.
2. Conducted comprehensive and data-driven market research and analysis for various business niches, identifying key opportunities and challenges for growth. For example, helped a Russian restaurant chain to expand their presence in London by finding the best locations and strategies for their target market.
3. Performed brand SERM audits to evaluate and improve the online reputation of my clients. For instance, assisted a Georgian fashion brand to boost their positive reviews and ratings on major social media and e-commerce platforms, as well as to handle negative feedback and complaints professionally and effectively.
4. Created and implemented strategic and creative media plans that increased brand awareness and engagement among the Russian-speaking audience in England. For example, designed and executed a successful campaign for a Kazakh travel agency that featured online ads, influencer collaborations, podcasts, webinars and newsletters, reaching over 13,000 potential customers and generating over 2.500 leads.
5. Organized and delivered various events, such as meetings, workshops and lectures, in London to share my expertise and network with potential partners and customers. For example, hosted a workshop on digital marketing for Russian entrepreneurs in London, attracting over 100 attendees and receiving positive feedback and referrals.

As a content creator for Atelier Julia Grin Couture, I:

1. Developed and executed a social media strategy that boosted the brand's online presence and engagement by 50%
2. Produced original and high-quality content for daily posts on various platforms
3. Monitored and analyzed the performance of the content, increasing audience reach by 1.5 times and strengthening the brand image in the market
4. Collaborated with influencers to promote the studio's products and services, generating 3.500 leads and over 2.700 conversions in six months
5. Created and managed a monthly newsletter that informed and entertained subscribers with high open and click-through rates- Demonstrated my passion and skills for creating a positive and professional image for the studio

1. Extensive experience in brand development and marketing research
2. Conducted regular image research and analyzed competitors to identify future trends and new products for the brand, resulting in a 17% increase in market share
3. Developed and implemented a brand development strategy that increased brand awareness by 25% and customer loyalty by 46%
4. Organized and held various events, from advertising campaigns to brand presentations, and improved my skills in managing large-scale projects with budgets of over $77,000
5. Introduced new products to the market and communicated effectively with buyers to increase sales by 20% and customer satisfaction by 30%

I have achieved:

1. Media planning and content creation for various companies, resulting in increased brand awareness and customer loyalty
2. Social media strategy development and implementation, leading to improved online presence and engagement
3. Content production and design collaboration for different platforms, ensuring consistency and quality of content
4. Social media performance optimization and monitoring, using data-driven approaches and tools to measure and improve results
5. User feedback management and communication, resolving issues and building trust with users
6. Social media reporting and analysis, providing insights and recommendations for future actions

As a junior SMM specialist for an IT edtech company, I have achieved the following results:

1. Increased organic reach by 32% in two months.
2. Increased conversions by 21% and decreased cost per lead by 15%.
3. Created and distributed relevant and valuable content.
4. Monitored and analyzed key performance indicators.
5. Researched and identified new trends and opportunities.
6. Responded to customer inquiries and feedback.
7. Maintained a consistent brand voice and tone.
8. Implemented a social media calendar and editorial plan.
9. Conducted competitor analysis and benchmarking.
10. Coordinated with influencers and partners.