- Developed and maintained brand identity and Tone of Voice

- Led end-to-end content production across CRM and on-site communications

- Wrote and optimized campaign content (email, automated flows, multichannel)

- Configured and launched bonuses, tournaments, and engagement mechanics

- Managed content and creative workflows in a lean team setup

- Coordinated in-house designer and outsourced design resources

- Provided guidance and feedback on content and creatives

- Worked closely with product, retention, and development teams to align content with platform capabilities

- Participated in product testing, validating content and user-facing flows - Collaborated with developers to ensure smooth implementation

- Applied experience working with casino content, games, and player engagement mechanics

- Contributed to campaign and feature launches across different product areas

- Utilized AI tools to support content production, ideation, and workflow optimization

- Created and managed website content from scratch, ensuring alignment with brand values and audience interests.

- Designed visual settings for mascots and quests, enhancing thematic appeal and user engagement.

- Handled content and game uploads through admin panels (Strapi), ensuring accuracy and functionality.

- Identified and facilitated participation in tournament companies, expanding audience reach and engagement.

- Wrote targeted texts for email campaigns, blogs, social media, and affiliate whitepapers, driving user engagement.

- Developed engaging content for various platforms, including websites, blogs, social media, and promotional materials.

- Leveraged deep knowledge of the gambling industry, including casino games and online gaming trends, to create relevant and impactful content.

- Created and assigned tasks for designers and the technical department, ensuring project alignment and timely execution.

- Generated innovative ideas that captured and retained the target audience’s attention.

- Utilized Softswiss tools to optimize content delivery and performance.

- Consistently interacted with the CMS to refresh and modify content, enhancing the user interface and experience.

- Led marketing campaigns and joined forces with partners/providers to secure special deals and game placements.

- Oversaw translation initiatives, working closely with freelance translators from Upwork to ensure content precision.

- Proactively organized and implemented player bonuses and tournaments, amplifying player participation.

- Maintained uninterrupted website functionality by providing autonomous tech assistance and liaising with the core development group.

- Acted as a key contributor in team dynamics, delegating tasks to designers and copywriters and coordinating with developers on technical specifications.

- Monitored and analyzed phone call and chat interactions to enhance the quality of customer consultations and boost sales efficiency.

- Evaluated agent performance based on established KPIs for chat and call interactions.

- Ensured accurate documentation and data entry within the CRM system.

- Provided constructive feedback to team leaders and agents for continual improvement.

- Administered and computed agent bonuses based on performance metrics.

- Maintained detailed records of evaluations and quality control activities.

- Engaged with clients from various regions via the CRM system.

- Provided consultation and successfully closed deals via phone and email interactions.

- Conducted email marketing campaigns to update clients on new offerings and ongoing promotions.

- Addressed and resolved client queries through the Intercom platform.

- Verified the authenticity of customers and their respective orders.

- Collaborated with the customer support team and liaised with other departments for seamless operations.

- Managed customer interactions spanning multiple regions within the CRM system.

- Addressed and resolved customer queries across various communication channels including phone, email, and chat.

- Verified customer authenticity to ensure security.

- Implemented tailored approaches to retain customers, aligning with the company's policies and guidelines.

- Managed and addressed customer feedback, including complaints, to enhance company reputation.

- Explored and developed new sales markets for the company's product lineup.

- Conducted customer needs analysis, presented products, and finalized terms of collaboration.

- Oversaw the execution and compliance of foreign economic contracts.

- Maintained an organized CRM database for customer tracking.

- Prepared crucial documentation for banking purposes and customs clearances.

- Managed product delivery, ensuring consistent monitoring at each phase.

- Oversaw timely payment processes to ensure smooth financial operations.

- Conducted market analysis and competitor monitoring to stay ahead in the industry.

- Worked closely with logistics teams to streamline delivery processes.

- Translated necessary documentation for international interactions.

- Projected and planned future export deliveries based on market analysis.

- Engaged and managed client relationships from various international regions.

- Consulted clients and finalized deals via phone and email communications.

- Demonstrated expertise in the CRM system for client management.

- Managed transactions through multiple payment gateways including PayPal, GoPay, and QPay.