Працювала в 9 компаніях 9 років 5 місяців
Інтернет, Торгівля роздрібна / Retail, Торгівля оптова / Дистрибуція / Імпорт-експорт, Промисловість та Виробництво, Реклама та PR-послуги, Інше
CMO / Marketing Director
FASHION ATLAS GROUP
Інтернет
3 роки 2 місяці
10.2021 - до теперішнього часу
- Developing marketing strategies for the US and EU market for the company and implementing them by leading the team.
- Leading all marketing efforts, including SEO, PPC, social media, and content marketing.
- Developing advertising strategies with Google Ads, Facebook Ads, planing budget.
- Conducting detailed analysis of stores, then selecting brands, suppliers or specific products for sales managers to meet the customer's needs.
- Participating in developing company's brands and leading Amazon projects.
- Leading company's marketing strategies in promoting Logistics services.
- Working hand by hand with each department of the company to achieve the best results and increase profit and productivity.
Marketing and Sales
1314studios
Торгівля роздрібна / Retail
2 роки
02.2022 - 02.2024
- Developing efficient marketing strategy with low budget (less 5000usd)
- Setting effective Facebook Ads with various content strategies by having a deep understanding of the target audience.
- Participating in creative photo and video shooting.
Senior E-commerce Stylist / Buyer
FASHION ATLAS GROUP
Інтернет
3 роки 7 місяців
03.2018 - 10.2021
- Selection of collections of more than 300 producers and designers to be sold in online shopping destinations.
- Selections of producers who are worthy to work with. - Creating a new method of selection for better sales.
- Experience in buying clothing and forecasting of the preferences of future clients.
- Creation of unique offers for the retailers.- Creating educational presentations for the development of the team.
- Experience in creating company's brands and their promotion.
- Taking part in the design of clothes for company's brands.
- Knowledge of luxury brands and recognizing copies, for preventing problems with registered prints and designs.
- Organizing photo shoots for company brands, working there as stylist.
Management and Selection for AtlasDay
Fashion Atlas Group
Торгівля оптова / Дистрибуція / Імпорт-експорт
3 місяці
12.2017 - 03.2018
Assistant Fashion Designer
TIMOFEEVA
Промисловість та Виробництво
10 місяців
02.2017 - 12.2017
- Selection of fabrics and accessories, purchasing.
- Communication with customers and effecting sales.
- Brand promotion in social networks, prescribing of advertising texts.
- Printing invoices, keeping elementary accounting.
- Assistance in developing collections, organizing photo shoots, selecting models, etc.
- Making presentations, developing Linesheets for international buyers, searching for new ways of selling.
- Assistance in the creation of collections and subsequent work on wholesale and retail.
- Development of the brand concept and methods of subsequent sale.
- Development of a marketing strategy for entering into international market.
Е-Fashion Stylist
Fly Academy
Реклама та PR-послуги
1 рік 4 місяці
05.2016 - 09.2017
- Shooting photos paying attention on the accessories of the brand to be advertised.
- Sale of brand products.
- Promotion of the brand, integrating it into Lifestyle in social networks (Facebook / Instagram / Pinterest etc.)
- Improving skills as Fashion Stylist development of brand promotion skills in social networks, get photography skills improved.
- Promotion of the brand via the introduction into personal style.
Fashion Stylist
Best People Club
Інше
3 місяці
03.2017 - 06.2017
- Stylist for shooting pop-band "On I Ona".
- Stylist / costume designer + design project of a unique uniform for MMA fighters.
- Website of the news agency: https://bestpeopleclub.com
- Frelance Stylist with personal clients.
- Stylist in "CosmoLady" journal for #12-01 2017-18
Assistant Fashion Designer
OSTEL
Промисловість та Виробництво
11 місяців
03.2016 - 02.2017
- Administration of social networks, working in photo editors, prescribing advertising texts, setting up promotions and targeted advertising promotions.
- Assistance in tailoring and selection of accessories.
- Communicating with customers, searching for new ways of wholesale and retail.
Stylist Assistant | Designer Assistant
UFW | MBFD
Реклама та PR-послуги
1 рік 5 місяців
09.2015 - 02.2017
- Stylist Assistant | Designer Assistant in SAYYA (http://sayya.ua/home/)
- Assistant in Iva Nerolli (http://iva-nerolli.com)
- Stylist Assistant | Designer Assistant in «NASTASIA KLIMT» (https://nastasiaklimt.com)
- Stylist Assistant | Designer Assistant in Yanina Studio (http://www.yaninastudio.com.ua)
Ключова інформація
Digital Marketing - Creating and managing online campaigns, using tools like SEO, SEM, social media, and email marketing to drive traffic and sales.
Reporting - Analyzing and documenting marketing campaign performance, sales data, and business metrics to provide actionable insights.
Marketing Management - Overseeing marketing activities, managing budgets, and ensuring alignment with company goals and brand strategy.
Product Marketing - Promoting and positioning products in the market, understanding customer needs, and developing marketing strategies to drive sales.
Product Selection - Choosing and curating products to meet market demand, consumer trends, and company objectives.Business Planning -
Developing long-term business strategies, setting goals, and outlining steps to achieve them.
Make Things Happen - Implementing plans and ensuring projects are completed efficiently and effectively.
Product Presentation - Showcasing products through various channels, including online platforms, retail displays, and presentations to potential clients.
Marketing Strategy - Developing comprehensive marketing plans that outline target audiences, key messages, and tactics to achieve business objectives.
Executive Presentation Skills - Preparing and delivering high-level presentations to stakeholders, executives, and potential partners.
Market Research - Conducting research to understand market trends, customer preferences, and competitive landscape.
Marketing Campaigns - Planning, executing, and analyzing the effectiveness of marketing campaigns to drive brand awareness and sales.
Executive Leadership - Leading and managing teams, making strategic decisions, and setting the direction for the company's growth.
Brand Development - Creating and evolving a brand’s identity, including its visual elements, messaging, and market presence.Online Content - Developing and managing content for digital platforms, including websites, blogs, and social media.
International Markets - Understanding and operating within different global markets, adapting strategies to local preferences and regulations.
Budget Management - Planning, allocating, and overseeing financial resources for marketing activities.
Recruitment - Identifying, attracting, and hiring the right talent to support business growth.
Assortment Planning - Strategically selecting and managing the product mix to maximize sales and meet customer needs.
International Marketing - Developing and executing marketing strategies that cater to international markets.
Business-to-Business (B2B) - Marketing products or services to other businesses rather than consumers.
Knowledge of fashion trends and ability to recognize the future ones. Strong analytical skills.
Experience in the design and tailoring of clothes by itself from the first stitch.
Understanding of the significant difference in tailoring of luxury couture clothing and ready-to-wear.
Strong knowledge of luxury brands their designs, prints and philosophy.
- Ability to make decisions under pressure.
- Communication and negotiation skills. Problem-solving skills and experience in managing a working environment of different age by a younger person.
- Excellent awareness of E-commerce market places in Europe, USA, Australia etc. and the specific peculiarities of working with them.
- Awareness of style directions in clothing and their various combinations.
- Experience in selling luxurious clothes and accessories.
- Ability to work with details and understanding of their meaning.
- Creativity, proactivity, capability to find non-standard solutions and think out of the box.
- Working experience as assistant designer/brand-manager, in selection of fabrics and accessories, studio administration during business trips of the designer, assistance on shootings, negotiations with factories and workshops connected with tailoring products.
- Design and sewing skills. Understanding the basics of complex modeling and design (Pattern magic and more)
- Development of a unique design and sketches for tailoring.
- Understanding of the different processes in the area of International Relations, which gives an opportunity to develop a more accurate marketing strategy for brand promotion in the world market and for the understanding of future trends.
- Photo retouch and creating pictures, logos in Adobe Photoshop, Illustrator.
- Shooting and editing video at a basic level.
- Ability to make photos and knowledge of the basic rules of composition and color combination.
- Development of pages in social networks, advertising and promotion, prescribing of advertising texts, adding the necessary location and hashtag, setting up target advertising.
- Knowledge of English and Spanish - Advanced level.
- Necessary skills and abilities to work in Microsoft Word, Microsoft Power Point, amoCRM, Bitrix24. Advanced working experience in Microsoft Excel, knowledge of most used formulas and functions, how to work with several Macros Excel.
- By leading a project gained knowledge in Logistics, how everything is delivered, knowledge of the process of cooperation with DHL, FedEx, UPS etc. Ability and experience of coordination of orders, tracking, consolidating, solving issues etc.
Навчалась в 1 закладі
Institute of International Relations Taras Shevchenko National University of Kyiv
Master International Relations, English and Spanish translator
Kiev, 2018
Володіє мовами
Англійська
поглиблений
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Іспанська
поглиблений
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Китайська
базовий
Російська
рідна
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Українська
рідна
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Курси, тренінги, сертифікати
Chinese language individual course
- 3 years studying and continue
Sales course
Digital marketing course
Photo retouch course Adobe Photoshop
Professional Make-up course
The Academy of Style and Design by Andre Tan
- Design of clothes
- Full course on sewing
- Modeling and design, pattern making
- Professional stylist
Course on composition, drawing and painting
Додаткова інформація
Driver's license
Driver's license and personal car with more than 7 years of experience.
Katerina
Katerina
Chief Marketing Officer
Київ
Готовий переїхати: Одеса
повна зайнятість
Характер роботи: віддалена робота, гібридна, в офісі/на місці
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