Працював в 10 компаніях   17 років 4 місяці

FMCG, IT, Медіа / ЗМІ, Реклама та PR-послуги

Head of Marketing Campaigns

Rifbar

FMCG

9 місяців

03.2024 - до теперішнього часу

  • Launching innovative, hi-tech vaping products on global markets: the USA, Europe, MENA, LATAM, Pacific Asia
  • Developing & launching marketing, brand, communication, creative strategies & campaigns
  • Leading & managing cross-functional teams

Creative & Brand Marketing Director

iGaming Company (NDA)

IT

1 рік 1 місяць

01.2023 - 02.2024

  • Developing creative & communication marketing strategies for iGaming & betting products for the markets of Europe, Turkey, Kazakhstan, Brazil, India
  • Overseeing day-to-day implementation of promotional, PR, advertising, content, design activities
  • Analyzing gambling markets (market, competition, company products) to find opportunities for growth
  • Developing the company’s brand (added value, unique proposition, branding)
  • Contributing to the overall growth of the business
  • Managing communication, creative, content & design teams

Promo Director

1+1 media

Медіа / ЗМІ

1 рік

06.2021 - 06.2022

Achievements

  • Leading and organizing the work of the marketing promo department
  • Producing marketing campaigns that provide top viewing ratings in the category and increase the channel’s income
  • Developing advertising communication campaigns for key big shows, premier series and key national PSA campaigns
  • Helping the channel to become profitable for the first time in its history by attracting more viewers and commercial clients
  • Getting recognized by The Promax Awards (the European awards for entertainment marketing industry)

Functionality

  • Defining brand positioning and consistent brand messaging
  • Providing creative brand vision and effectively communicating it to colleagues and stakeholders
  • Compiling and verifying creative briefs with brand stakeholders
  • Owning creative and production process to ensure communication and brand integrity
  • Organizing the wholesome creative and production process: goal setting, ideation, idea selection, production
  • Ideating and producing integrated, digital, video, social, outdoor marketing campaigns (brand product, brand image, brand PR, PSA campaigns)
  • Managing, leading and mentoring cross-functional teams: copywriters, art-directors, designers, video editors, directors, producers
  • Fostering a culture that is conducive to breakthrough creative solutions
  • Staying abreast of cultural trends that affect clients’ audiences
  • Constantly improving the efficiency of the promo and production department
  • Attracting and hiring qualified talents

Creative Director | Brand Strategist

Contract work

Реклама та PR-послуги

1 рік 1 місяць

04.2020 - 05.2021

Clients: Microsoft Europe, Borjomi, River Mall

  • Creating brand positioning and marketing communication for a number of clients

Brand Strategy & Marketing Consultant

Crypto Marketing Agency (NDA)

IT

1 рік 11 місяців

06.2018 - 05.2020

  • Developing and launching marketing communication strategies for blockchain and crypto related products
  • Consulting on communication and creative executions of marketing campaigns
  • DeFi and crypto wallets projects

Creative Director | Brand Strategist

MEX a member of HAVAS

Реклама та PR-послуги

2 роки 5 місяців

10.2017 - 03.2020

Achievements

  • Multiplying the advertising agency business & client portfolio by over 500% via delivering creative communication products and advertising campaigns
  • Winning the title of the Best Creative Agency of Marketing Services in Ukraine 2018

Functionality

  • Representing the agency at the top level during client negotiations, presentations and communication strategy sessions
  • Defining brand positioning, added value proposition and strategy for various brands, products and services
  • Developing creative advertising platforms (multimedia, digital, performance, experiential, design identity) for digital, mobile, offline products
  • Leading & organizing the whole work cycle of the creative department (briefings, work prioritizing, idea generation, idea selection, idea production) & raising creative product standards of the agency work
  • Managing, coaching & inspiring creative teams
  • Conducting brainstorm sessions with client marketing teams
  • Providing creative & strategic vision for brands & products
  • Raising brand awareness and sales by delivering breakthrough & innovative advertising campaigns
  • Giving masterclasses on the best creative practices

Clients: Vodafone, National Geographic, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

Digital Creative Director | Creative Copywriter

Freelance | Lapiz De Bits Bogota, Colombia; Cheil Ukraine, Havas Worldwide Digital Ukraine, AdBakers Digital Ukraine, Aimbulance

Реклама та PR-послуги

2 роки 4 місяці

04.2015 - 08.2017

  • Infusing creative excellence into brand communication
  • Getting 5 publications in Lurzer's Archive
  • Creating and launching content & digital advertising campaigns
  • Organizing work of creative groups
  • Developing marketing communication campaigns in various media: digital, print, experiential, social
  • Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes

Creative Group Head

HAVAS Worldwide

Реклама та PR-послуги

8 місяців

07.2014 - 03.2015

  • Leading creative teams, conducting presentations to clients
  • Developing & launching advertising campaigns: multichannel, print, video, digital
  • Generating brand communication ideas, writing video scripts, slogans, copies, conducting creative supervision of production process
  • Pitching for new business

Clients: Mondelez, Jacobs, Arkada Bank

Creative Group Head

Young & Rubicam Ukraine

Реклама та PR-послуги

2 роки 11 місяців

08.2011 - 07.2014

  • Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns
  • Inspiring, organizing & leading work of creative teams
  • Directing team activities to raise the agency's standards of creative excellence and profitability
  • Leading brand teams, conducting presentations to clients, supervising production process
  • Contacting clients on the top level to ensure wholesome brand development
  • Developing creative strategies & brand communication platforms, developing & launching advertising campaigns

Clients: DANONE, EBA, new business pitches

Senior Creative Copywriter

PROVID/BBDO, Kyiv

Реклама та PR-послуги

4 роки 1 місяць

06.2007 - 07.2011

  • Won Eastern and Central Europe awards on creativity and effectivity in advertising communication
  • Helped the agency to rise from the 16th to the 3rd place in the 2008/2009 Ukrainian creativity ratings
  • Made the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
  • Made the most creative online video & print of the year, according to Kyiv International Advertising Festival
  • Leading art-directors and designers on projects
  • Creating integrated, TV, radio, press, outdoor advertising communication campaigns
  • Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing
  • Pitching for new business

Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Societe Generale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO

Ключова інформація

VALUE

I make people want brands and products.

I create and implement impactful marketing communication strategies that ensure companies’ long-term growth.

For this, I combine data driven decisions with break-through creative ideas and engaging executions in multi-channel marketing campaigns.

DOMAIN

  • Growth hacking
  • Strategic marketing
  • Brand and product marketing
  • Integrated marketing campaigns
  • Communication strategies
  • Performance marketing
  • Digital marketing
  • PR and event marketing
  • Influencer marketing
  • Social media marketing
  • Creative and content marketing
  • Marketing leadership

Business Growth

  • Developing marketing and communication solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments
  • Helping local and top global brands increase awareness, market share, sales via delivering business oriented marketing communication strategies and campaigns

Strategic Marketing

  • Solving business challenges and growing brands by defining companies’ unique added value and communicating it in the most impactful way to acquire loyal customers
  • Planning, developing and executing overall communication marketing strategies delivering on business goals

Brand & Product Marketing

  • Analyzing market trends, products, competition, consumer personas to find growth opportunities
  • Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers
  • Building brand models and positioning to connect with specific target groups
  • Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing asset across all touchpoints

Integrated Marketing Campaigns

  • Identifying communication objectives, target audiences, and messaging across different channels and platforms
  • Mapping overall customer journeys to impactfully deliver strategic messaging, brand values, benefits and attributes to consumers
  • Communication strategies and integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design
  • Communication campaigns for brand awareness, products and services, promotion offers, demand generation, user acquisition, performance marketing, influencer marketing, go-to-market activities
  • Monitoring brand and strategic consistency in communication and marketing materials across all media channels

Creative & Content Marketing

  • Providing creative lead & strategic guidance throughout the whole process of developing creative communication and brand content campaigns
  • Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production
  • Leading creative direction and brand storytelling across multiple formats and multi-media channels
  • Employing compelling ideas for impactful and provocative creative campaigns that make brands and products outstanding and desirable

Leadership

  • Providing up-to-date strategic vision to produce effective marketing campaigns
  • Developing and maintaining relationships and collaboration with C-level stakeholders
  • Leading, managing and mentoring cross-functional (inhouse, external) marketing teams, 50+ experts (brand, marketing, PR, digital, creative, production)
  • Setting and controlling internal business processes in the promo, creative, content department (project flow, decision-making, work load, functions, deadlines, performance)
  • Hunting for talents, managing team conflicts

Clients

iGaming and crypto/blockchain products

Microsoft Europe, Samsung, 1+1 media, Borjomi, River Mall, Vodafone, National Geographic, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes, Mondelez, Jacobs, Arkada Bank, DANONE, EBA, lifecell, Mars Ukraine, Pepsi Ukraine, Nemiroff, Tetra Pak, Societe Generale Group, Carlsberg Group, Masterfarm, Effie Awards Ukraine, Revo Energy, EGO

Навчався в 1 закладі

Zaporizhia National University, Ukraine

Department of Foreign Languages, Master of Philology, summa cum laude graduate. Translation; teaching of English, German, and theory and practice of translation.

Zaporizhia, 2005

Володіє мовами

Англійська

вільно

Німецька

нижче середнього

Російська

рідна

Українська

рідна

Курси, тренінги, сертифікати

London Business School, Brand Management: Aligning Business, Brand and Behaviour, Coursera

2023

Connective Brand Strategy, D&AD

2022

Viral Marketing and How to Craft Contagious Content, The Wharton School, Coursera

2017

Storytelling in Advertising by D&AD, Futurelearn

2016

Total Work in Advertising by BBDO University

2008

Selling Advertising Ideas, by MAChINE, ALLSORTS habit creation

2007

Додаткова інформація

Professional Awards

Promax Awards Europe

Lurzer's Archive, London, New York, Vienna

Golden Hammer, Latvia

Golden Drum, Slovenia

Wow Done Awards Ukraine

Kyiv International Advertising Festival Awards

Art Directors Club Ukraine

Effie Awards Ukraine

Belarus International Advertising Festival

Moscow International Advertising Festival

Alexander

Head of Marketing | Head of Brand Marketing | CMO | Marketing Creative Director | Head of PR

Київ

43 роки

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