Consulting businesses on branding, marketing and communication

• brand strategy
• marketing & communication strategy
• creative & advertising strategy
• digital strategy
• creative content and performance marketing campaigns

• Developing creative & communication marketing strategies for iGaming & betting products for the markets of Europe, Turkey, Kazakhstan, Brazil, India
• Overseeing day-to-day implementation of promotional, PR, advertising, content, design activities
• Analyzing gambling markets (market, competition, company products) to find opportunities for growth
• Developing the company’s brand (added value, unique proposition, branding)
• Contributing to the overall growth of the business
• Managing communication, creative, content & design teams

Achievements

• Leading and organizing the work of the marketing promo department
• Producing marketing campaigns that provide top viewing ratings in the category and increase the channel’s income
• Developing advertising communication campaigns for key big shows, premier series and key national PSA campaigns
• Helping the channel to become profitable for the first time in its history by attracting more viewers and commercial clients
• Getting recognized by The Promax Awards (the European awards for entertainment marketing industry)

Functionality

• Defining brand positioning and consistent brand messaging
• Providing creative brand vision and effectively communicating it to colleagues and stakeholders
• Compiling and verifying creative briefs with brand stakeholders
• Owning creative and production process to ensure communication and brand integrity
• Organizing the wholesome creative and production process: goal setting, ideation, idea selection, production
• Ideating and producing integrated, digital, video, social, outdoor marketing campaigns (brand product, brand image, brand PR, PSA campaigns)
• Managing, leading and mentoring cross-functional teams: copywriters, art-directors, designers, video editors, directors, producers
• Fostering a culture that is conducive to breakthrough creative solutions
• Staying abreast of cultural trends that affect clients’ audiences
• Constantly improving the efficiency of the promo and production department
• Attracting and hiring qualified talents

Clients: Microsoft Europe, Borjomi, River Mall

• Creating brand positioning and marketing communication for a number of clients

• Developing and launching marketing communication strategies for blockchain and crypto related products
• Consulting on communication and creative executions of marketing campaigns
• DeFi and crypto wallets projects

Achievements

• Multiplying the advertising agency business & client portfolio by over 500% via delivering creative communication products and advertising campaigns
• Winning the title of the Best Creative Agency of Marketing Services in Ukraine 2018

Functionality

• Representing the agency at the top level during client negotiations, presentations and communication strategy sessions
• Defining brand positioning, added value proposition and strategy for various brands, products and services
• Developing creative advertising platforms (multimedia, digital, performance, experiential, design identity) for digital, mobile, offline products
• Leading & organizing the whole work cycle of the creative department (briefings, work prioritizing, idea generation, idea selection, idea production) & raising creative product standards of the agency work
• Managing, coaching & inspiring creative teams
• Conducting brainstorm sessions with client marketing teams
• Providing creative & strategic vision for brands & products
• Raising brand awareness and sales by delivering breakthrough & innovative advertising campaigns
• Giving masterclasses on the best creative practices

Clients: Vodafone, National Geographic, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

• Infusing creative excellence into brand communication
• Getting 5 publications in Lurzer's Archive

• Creating and launching content & digital advertising campaigns
• Organizing work of creative groups
• Developing marketing communication campaigns in various media: digital, print, experiential, social
• Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes

• Leading creative teams, conducting presentations to clients
• Developing & launching advertising campaigns: multichannel, print, video, digital
• Generating brand communication ideas, writing video scripts, slogans, copies, conducting creative supervision of production process
• Pitching for new business

Clients: Mondelez, Jacobs, Arkada Bank

• Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns

• Inspiring, organizing & leading work of creative teams
  
• Directing team activities to raise the agency's standards of creative excellence and profitability
• Leading brand teams, conducting presentations to clients, supervising production process
• Contacting clients on the top level to ensure wholesome brand development
• Developing creative strategies & brand communication platforms, developing & launching advertising campaigns

Clients: DANONE, EBA, new business pitches

• Won Eastern and Central Europe awards on creativity and effectivity in advertising communication
• Helped the agency to rise from the 16th to the 3rd place in the 2008/2009 Ukrainian creativity ratings
• Made the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
• Made the most creative online video & print of the year, according to Kyiv International Advertising Festival

• Leading art-directors and designers on projects
  
• Creating integrated, TV, radio, press, outdoor advertising communication campaigns
• Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing
• Pitching for new business

Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Societe Generale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO