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Consumer Marketing Manager (Sonicare)

9 месяцев назад
27 февраля 2023


  • Category P&L management full responsibility

  • Marketing mix strategic creation and implementation for the Category

  • Responsibility for Market Share targets delivery

  • Cooperation regarding respective category within Country organization and Global organization including Region and BG


  • To develop 1 to 5 year Marketing plan, using all resources available which ensures targeted Market Share growth;

  • To manage the category P&L;

  • To be responsible for the pricing policy, enabling the achievement of the targets for contribution margin;

  • To be responsible for precise benchmarking per SKU;

  • To be responsible for the SKU long-term forecasting;

  • To manage the product range assortment;

  • To initiate proactively and execute the marketing activities ATL and BTL on national level;

  • To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication and category planning;

  • To be responsible for ROI evaluation;

  • To deeply analyze the researches available, share on findings, initiate and conduct additional studies;

  • To be responsible for coordination and consolidation of product related translations;

  • To ensure constant, good, effective information flow;

  • To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.

Manages top and bottom line of the P&L for the BU/category

  • Ensures BU/category sales and margin targets are met  – is link between Sales function and BU, and manages SKU portfolio/rationalization/stock

  • Initiates corrective actions where necessary  

Runs the annual business planning cycle for the BU/category

  • Owns the business planning and review cycle (AOP/RoFo, etc.)

  • Creates and executes Marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P).  Drives One Page Strategy translated into specific account plans

  • Responsible for local Demand Plan (RoFo and SMOS) for BU/category    

  • Drives  effective business planning to achieve better execution and results

  • Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.

  • Drives optimal working of commercial triangle ( Marketing – Trade Marketing – Sales)

  • Deploy best in class Marketing analysis (mkt share analysis, competition analysis, ….) and define fact based corrective action based on analysis.

Owns the local market introduction process per proposition

  • Develops and executes proposition activation plans (incl. A&P) in line with category guidelines

  • Owns activation budget for the BU/category (A&P)

  • Supports account team planning where required       

Acts as prime interface to BU Regional MMs

  • Tracks sales, market shares and margins.  Responsible for GFK analysis of own market

  • Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices

  • Functions as lead country on certain initiatives by providing direct input to category


  • Higher education (preferably in Marketing);

  • Business or marketing-related degree or equivalent professional qualification


  • 5+ years of experience in product management

  • experience in all aspects of developing and maintaining marketing strategies

  • proven experience in customer and market research

  • relevant product and industry knowledge


  • Fluent English

  • Advanced PC user (MS Excel, PowerPoint, Access; SAP)

  • technical marketing skills


Key capabilities:                                              

  • Strong communication skills; team player;

  •  Pro-active and initiative person; aimed at finding problem solution rather than reporting on problem only;

  •  Fluent English;

  • Ability to learn quickly and adopt to changes;

  • Good memory to learn the assortment with article numbers by heart within trial period.

  • Preferably experience with product market introductions

  • Preferably background in fast moving or durable goods business or retail

  • Knowledge about how to run a Profit & Loss