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Consumer Marketing Manager (Sonicare)

Киев

MAIN PURPOSES OF THE JOB:

Category P&L management full responsibility
Marketing mix strategic creation and implementation for the Category
Responsibility for Market Share targets delivery
Cooperation regarding respective category within Country organization and Global organization including Region and BG

MAIN TASKS IN THE JOB:

To develop 1 to 5 year Marketing plan, using all resources available which ensures targeted Market Share growth;
To manage the category P&L;
To be responsible for the pricing policy, enabling the achievement of the targets for contribution margin;
To be responsible for precise benchmarking per SKU;
To be responsible for the SKU long-term forecasting;
To manage the product range assortment;
To initiate proactively and execute the marketing activities ATL and BTL on national level;
To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication and category planning;
To be responsible for ROI evaluation;
To deeply analyze the researches available, share on findings, initiate and conduct additional studies;
To be responsible for coordination and consolidation of product related translations;
To ensure constant, good, effective information flow;
To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.

Manages top and bottom line of the P&L for the BU/category

Ensures BU/category sales and margin targets are met – is link between Sales function and BU, and manages SKU portfolio/rationalization/stock
Initiates corrective actions where necessary

Runs the annual business planning cycle for the BU/category

Owns the business planning and review cycle (AOP/RoFo, etc.)
Creates and executes Marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans
Responsible for local Demand Plan (RoFo and SMOS) for BU/category
Drives effective business planning to achieve better execution and results
Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.
Drives optimal working of commercial triangle ( Marketing – Trade Marketing – Sales)
Deploy best in class Marketing analysis (mkt share analysis, competition analysis, ….) and define fact based corrective action based on analysis.

Owns the local market introduction process per proposition

Develops and executes proposition activation plans (incl. A&P) in line with category guidelines
Owns activation budget for the BU/category (A&P)
Supports account team planning where required

Acts as prime interface to BU Regional MMs

Tracks sales, market shares and margins. Responsible for GFK analysis of own market
Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices
Functions as lead country on certain initiatives by providing direct input to category

Education:

Experience:

Knowledge:

Key capabilities:

Strong communication skills; team player;
Pro-active and initiative person; aimed at finding problem solution rather than reporting on problem only;
Fluent English;
Ability to learn quickly and adopt to changes;
Good memory to learn the assortment with article numbers by heart within trial period.
Preferably experience with product market introductions
Preferably background in fast moving or durable goods business or retail
Knowledge about how to run a Profit & Loss