RAZOM GROUP

Alina Kotenko, Managing Director at Initiative, talked to VECTOR and told us about the challenges, plans for the future, trends, and team management techniques: "We have huge plans! Initiative is a powerful brand in the Ukrainian market that has proven effective for many years and holds a confident leadership position. I want this position to be strengthened." To read the article, please follow the link: http://surl.li/tuhdk

On May 29, in Prague at Galerie Smetanaq, a conference by weCAN will take place on the topic: "Marketing in the Age of Uncertainty," where Andrew Andruschenko, CEO of IPG Mediabrands at Razom Group, will speak✨ We are proud that his deep knowledge and practical experience make him a true authority in this field!

Olena Kuzmichova has taken the position of Managing Director at Havas Media Ukraine 🎉 This is an important step in the development of the team, which demonstrates our ability to grow and support talent. Given her impressive experience and abilities, we are confident that Olena will bring new ideas and efficiency to the agency. We wish her every success in her new role! Read more about this news here: https://lnkd.in/gcDxw53n

Igor Datsenko, Data Consolidation Lead at RAZOM GROUP and Chairman of the IAB Research Committee, presented the 2023 Internet advertising market estimate together with IAB Ukraine. "The industry continues to show signs of steady growth. For us, it is important to note the further strengthening of the role of global players, especially Facebook and Instagram, for small and medium-sized businesses, and the lack of similar offers and budget scenarios from local players," Igor comments. We are proud of Igor and his expertise. We are excited about this cool research 🔥

Dmytro Smyrnov, our HR Director, has been selected as a member of the expert jury at HR Pro Awards🔥 We are proud that Dmytro will represent our Group! 🎉 Link: https://lnkd.in/e4u3rECD

Congratulations to Igor Datsenko, Data Consolidation Lead at Razom Group, on his appointment as Head of the Market Research Committee at IAB Ukraine ✨ . We are proud of you and believe in your abilities. We wish you strength and inspiration in this position 🔥 .

Today, IAB Ukraine hosted an online webinar titled "CEO Perspectives: Open Dialogue on the Advertising Industry," during which Arman Matkulov, CEO & Board Member of Razom Group, shared his insights on the current state of the advertising industry 💪 "A significant challenge we face is the deterioration of the economy, leading to inflation and hindering consumer spending. However, I'm pleased that our industry can support our employees by increasing salaries and hiring workers. This presents both a challenge and an opportunity to support our people." "All media channels will develop at different paces: some faster, some slower. We will continuously offer our clients the latest trends that are relevant at the moment." "Recently, Nielsen, Dentsu, and Lumen Research conducted a study revealing that radio commands high levels of attention, largely due to the growing popularity of podcasts. People are becoming more attuned to listening, and voice assistants have facilitated communication through audio interactions." You can view the full recording of the webinar here:https://lnkd.in/eUh9Nn6X

On April 17th, the Ukrainian Marketing Forum held an event where Arman Matkulov, CEO & Board Member of RAZOM GROUP, took part in the panel discussion titled "Ukrainian Advertising Market 2024: Brands, Money, People" 🔥 We're sharing a few key points from his speech: "In 2023, the Group reached the same level as in 2021, with 90% of our clients going on air. This achievement was made possible thanks to our outstanding team and clients who resumed their work" "Planning and launching advertising campaigns is currently a challenge for all of us, but we're managing well in the market" "The primary shift in our HR approach is that we've ceased focusing solely on individuals located in Ukraine or abroad. Instead, we're now recruiting based on competence, regardless of location"

Data published in ByteDance's proprietary ad planning tools show that the potential reach of TikTok ads in Ukraine grew by 3.5 million (+26.6%) from early 2023 to early 2024 📈 . At the same time, the figures show that the potential reach of TikTok ads in Ukraine increased by 1.3 million (+8.6%) from October 2023 to January 2024. At the same time, the advertising audience is often only a fraction of the total number of platform users, and given that TikTok's advertising tools only publish data on users aged 18 and older, it is important to remember that trends in TikTok's advertising reach may not necessarily correspond to changes in the platform's overall user base.

On April 19, at 15:00, join us for 'CEO Perspectives: Open Dialogue about the Advertising Industry' presented by IAB Ukraine 🔥 One of the featured speakers at this event will be Arman Matkulov, our CEO & Board Member of Razom Group, who will share his expertise in the advertising industry 💪  📌 Register at the following link: https://lnkd.in/e28jRcTY