Digital Marketing Specialist (B2B / IT Services)

Codebridge is looking for a proactive, detail-oriented, and technically minded Digital Marketing Specialist who can take ownership of operational marketing activities, execute campaigns, and help us build scalable, automated marketing processes. Now we’re building a systematic, experiment-driven marketing function focused on growth, automation, and AI-powered workflows.  

You will become a key execution partner for our Senior Marketing Manager, allowing the company to scale through automation, smart content, efficient funnels, and measurable growth. 

Responsibilities: 

Marketing Execution & Demand Generation 

• Implement marketing strategies across multiple channels to attract new clients and partners 

• Build and optimize lead generation funnels together with the Lead Marketing Manager 

• Run A/B tests, analyze performance, and improve CPL, CTR, CR, and ROI 

• Execute paid acquisition activities (Meta Ads, Google Ads, LinkedIn Ads) 

• Monitor, measure, and optimize channel performance 

Content & SEO 

• Develop and execute the content marketing plan (blog, case studies, website, LinkedIn) 

• Write, edit, and structure content targeted at technical buyers (CTOs, PMs, founders) 

• Maintain all company publications: website, blog, landing pages, partner content 

• Conduct research using AI and credible sources; summarize insights for content creation 

• Optimize content following SEO best practices (on-page, internal linking, content updates) 

• Manage basic link-building processes 

• Prepare outlines, briefs, and materials for articles, infographics, and presentations 

Campaign Implementation & Web Operations 

• Create and optimize landing page content and messaging (Webflow) 

• Prepare email sequences, nurture flows, and basic automation (no-code, AI tools) 

• Collaborate with the Lead Marketing Manager on funnel architecture and automation logic 

• Manage social media publishing, content scheduling, and engagement tactics 

• Set up tracking (GA4, Tag Manager, UTM structure) and interpret analytics 

Research & Insights 

• Conduct competitor and market analysis to identify opportunities and generate hypotheses 

• Use generative AI tools for data gathering, summarization, and research automation 

• Transform raw data into insights, briefs, and actionable recommendations 

Requirements: 

Experience & Hard Skills 

• 1–3 years of B2B marketing experience (IT services, consulting, tech preferred) 

• Experience with:  

• GA4, Tag Manager, CRM systems 

• Google Ads / Meta Ads / LinkedIn Ads 

• SEO basics and content optimization 

• Running A/B tests and experimenting with funnels 

• Ability to write clearly and credibly for a technical B2B audience 

• Strong research and analytical skills: turning data into structured conclusions 

• Experience in crafting landing page messaging, email sequences, and acquisition content 

• Confident user of ChatGPT/LLMs for workflow optimization and content enhancement 

• Upper-Intermediate English (strong writing skills) 

• Being curious and fast-learning, detail-oriented, autonomous, proactive and having ownership mindset 

Nice to Have 

• Experience with automation tools (Make, Zapier, n8n, etc.) 

• Experience with SMM management 

We Offer 

• Collaborative Environment: Join a team that values collaboration, creativity, and mutual respect 

• Career Growth: Performance reviews and constructive feedback 

• Generous Time Off: 20 paid vacation days and 15 sick leave days annually, ensuring you have the time to recharge 

• Professional Development: We support your growth by compensating for courses, certifications, and other educational opportunities 

• Flexible Work Options: Work remotely from the comfort of your home or join us in our modern Kyiv office 

Recruitment Process:

1. Initial Screening (Application Form)
2. English Test & Technical Assignment 
3. Final Interview
4. Job Offer
   
   If you have any questions or need clarifications, feel free to reach out to our Talent Hunter Team by email.